Meet Brad Moore, Director of Major Gifts -Athletics

“Brad is yet another bright, high energy person who understands the Kentucky Wesleyan mission and ‘The Wesleyan Way.’  He has an incredible track record of success in higher education development and has already implemented major positive changes. We are blessed to have Brad Moore return to his hometown to be part of what we are doing at Kentucky Wesleyan.”

Bart Darrell

“Brad brings a great deal of energy and experience to our team – not just in developing effective engagement strategies for former scholar-athletes, but also in helping create easy opportunities for private support of Panther Athletics.  He has already made significant headway with our programs in a short period of time.  We’re glad to have him on board.” 

Tom Keith
Vice President for Advancement

Hometown:  Owensboro


Owensboro Catholic High School

B.A. in History, Thomas More College, Crestview Hills, Ky.

M.Ed. in Sports Administration, Xavier University, Cincinnati, Ohio


Basketball letterwinner at Thomas More College

Worked in sports information at Xavier University and the University of Cincinnati while in college

Comes from Roanoke College in Virginia, where he served as Assistant Athletic Director for External Relations

Hobbies include jogging and golf

First job

“I worked at the Sonic across the street from Wesleyan when I was in high school. After all these years, I’m across the street from my first employer, and I’m pleased to be back in Owensboro.”

What did you miss about Owensboro?

“The slower pace from the big city life I’ve lived in for so long. So much has happened since I left. I really appreciate the riverfront and the revitalization of my hometown.  I have missed the opportunity to be around my family, and I’ve really enjoyed that since coming back.  For example, I’ve been able to watch my youngest sister, Amy, play volleyball her senior year and advance to the State Championship match.”

What were your first impressions of Kentucky Wesleyan?

“My first impressions are childhood memories of watching Panther football, basketball and baseball, so Wesleyan has meant a lot to me from a very early age.  Even when I played basketball in high school, I was exposed to seeing Coach Ray Harper and his teams practice at the Sportscenter.  It was like VIP access, as we played there as well (I played at Owensboro Catholic). It was a good experience for me.”

Please share some impressions as a new employee.

“I see a tremendous future ahead.  With Bart Darrell leading us at the top, Tom Keith taking charge in advancement and the opportunity to work with an outstanding athletic director in Rob Mallory, I feel like we have a “Dream Team” at Wesleyan.  I see unlimited potential at this institution.  I describe this place as a sleeping giant that’s about to wake up!”

Why did you choose this career?

“I loved sports as a child, and being part of a team atmosphere changed my life. I came from a humble childhood, and saw sports as my outlet. I felt comfortable as a peer, accomplishing team goals and sharing the same vision as my teammates.  The same values I’ve learned playing sports apply in my career.  I don’t see my career as a job, but as a labor of love because I can use my passion for sports to make a difference.”

Who has served as a mentor to you, and what did you learn from this person?

Three people have been significant influences:

Dr. Ray Hebert – Dean Emeritus, Thomas More College

“This man was probably the biggest influence in my adolescent years.  Coming to Thomas More, I felt out of place, as I came from a humble background.  He instilled within me confidence in my academic abilities and showed me the path to success.  His guidance allowed my work ethic and confidence to shine, which resulted in better grades and a path to graduate school.  As a first-generation college graduate, I made the dean’s list my last year of undergrad, which got me into graduate school at Xavier, and I made the Dean’s List every semester. He gave me the vision, and I am forever grateful to him for his support.”

Kim Blair – Principal Gifts Officer, Virginia Tech

“She has been my biggest supporter since I got into development four years ago.  Anytime you jump to a new career path things can be blurry, but she was the best mentor for me in this field.  I always learned from her; how to develop relationships, deal with tough situations, create a plan from scratch, etc.  She has been an inspiration to me, and I owe her a lot for being my biggest fan through this transition. Her friendship means the world to me, and I’m indebted to her for going the extra mile to help me succeed. She asks nothing in return.   If I’ve learned anything from her, it’s how to help others.”

Scott Allison – Athletic Director, Roanoke College

“Scott and I worked together for eight years. I was a sponge around him, gaining knowledge from an athletic administrative standpoint.  He allowed me to grow from athletic communications to sports marketing to corporate partnerships to athletic development – and even as an adjunct professor.  You tend to learn the most from your first boss in your career, and I owe a lot to him for allowing me to spread my wings.”

What strengths do you bring to Wesleyan?

“Energy, spirit and enthusiasm. I want to use these strengths to help elevate the college to another level and help build the spirit of ‘The Wesleyan Way’ to our alumni and more importantly to our scholar-athletes who will carry on that message after graduation.”

What pro and college sports teams do you follow?

“All Panther sports, of course!

Boston Red Sox (been a fan ever since my stepdad came into my life at age 10)

Green Bay Packers (liked rooting for a small-town team and they had Brett Favre)!

Notre Dame football (always watched with my grandpa as a kid and have followed ever since)

Kentucky basketball (It’s hard not to be a fan in the Bluegrass State. (I was born into it).”

Best vacation spot

“Dominican Republic, where I spent my honeymoon.”

Favorite book

“My Losing Season” by Pat Conroy

“Steve Jobs” by Walter Isaacson

Fast forward one year. Tell us what you want to accomplish by Oct. 1, 2016.

  • Create unique engagement opportunities for alumni, parents, friends and corporate supporters.
  • Develop a strong working relationship with the Wesleyan family and the Owensboro community.
  • Implement a five-year strategic plan to roll out platforms ranging from annual support, major gifts, endowments, planned giving and corporate partnerships to benefit this great institution.
  • Initiate more special events to celebrate each of our athletic programs and recognize former scholar-athletes who donned the Purple & White.
  • Reconnect our alumni and encourage them to get involved and support our scholar-athletes.
  • Introduce a communications model to inform our Wesleyan family of the positive happenings on campus (website, publications, photo galleries, videos, releases, newsletters, etc.).
Office: 270.852.3195
Cell: 540.815.2446
Fax: 270.852.3190
Room 106A Administration Building