Course Descriptions – Communication Arts

CART 1101-4101, 1201-4201 – Practicum – 1-2 hours. Practical experience through on the job training at WKWC-FM, The Panogram or other on-campus communications outlets. May be repeated for a maximum of four hours. Offered both fall and spring semester.

CART 1300 – Mass Communications and Society – 3 hours. This course provides a general introduction to the various components of mass communications. Special emphasis is given to the interdisciplinary nature of mass communications. Sociological, psychological, political, ethical and economic issues associated with the media are explored as well as mass media industries. Offered during the fall semester.

CART 1305 – Introduction to Media Writing – 3 hours. Theory and practices of writing across the various mass media. Emphasis will be placed on developing newswriting skills for the print, broadcast and related media, noting the different styles and formats of these media. Offered during the fall semester.

CART 1340 – Interpersonal Communication – 3 hours. Study and development of personal communication habits. Practice in conversation, discussions and human interaction. Offered during the spring semester.

CART 1341 – Basic Public Speaking – 3 hours. This course examines the techniques of speech composition and delivery. Emphasis upon construction of speeches for informal and formal speaking. Offered both fall and spring semester.

CART 2303 – Introduction to Advertising – 3 hours. This course surveys of all forms of advertising: magazine, newspaper, radio, television, social media, outdoor, point-of-purchase, etc. The development and societal implications of advertising are also explored. Consideration is given to campaign development, audience research, media planning and the structure of the advertising industry. Offered during the fall semester.

CART 2304 – Introduction to Public Relations – 3 hours. Introduction to Public Relations is an introductory survey of the field and practices of public relations. The course provides an overview of public relations as practiced in print, broadcast and internet-based media, corporate image development and relationship building. Offered during the spring semester.

CART 2307 – Audio Production – 3 hours. Basic theory and techniques of audio production, including production equipment used, basic principles of audio editing, and creative aspects of editing and audio delivery. The course will also include an overview of the audio production industry and business and legal issues associated with it. Prerequisite: CART 1300 or consent of instructor. Offered on an irregular basis.

CART 3300 – Communications Theory – 3 hours. Communications Theory is an in-depth study of the functions and process of communications. The course provides students with a working knowledge of the theories that reflect the diversity of the discipline. Offered during the fall semester.

CART 3310 – Campaigns and Problems – 3 hours. This course is designed to give students practical experience in the planning and implementation of advertising and public relations campaigns. This course also studies special problems that face advertising and public relations practitioners. Prerequisite: CART 2304 or consent of the instructor.. Offered during the spring semester.

CART 3311 – Organization Communications – 3 hours. This course will focus on analysis of dyadic, small-group and large-groups communications within corporate organizations and public institutions. Offered on an irregular basis.

CART 3312 – Media Management – 3 hours. This course provides an overview of the role of a mass media manager. Areas of study include radio and television programming and promotions, stations operations, personnel management, broadcast sales, cable television operations and specific broadcast regulations. Prerequisite: CART 1300 or consent of instructor. Offered during the spring semester of even-numbered years.

CART 3313 – Desktop Publishing/Graphic Design – 3 hours. A practical, hands-on approach to using desktop publishing and computer graphics for the development of materials in advertising and public relations. This course provides the knowledge necessary to produce professional advertisement, articles, scripts and news releases. Offered on an irregular basis.

CART 3314 – Desktop Video – 3 hours. This course will examine the theory and techniques of single camera production work and non-linear digital editing, as used in both Electronic News Gathering and Electronic Field Production. Students will gain hands-on experience through the creation of their own productions, and will learn basic audio, lighting, editing and composition principles. Prerequisite: CART 1300 or Permission of Instructor. Offered in Fall semester of even numbered years.

CART 4103, 4203, 4303 – Independent Study/Mass Communication – 1-3 hours. An opportunity for qualified students to pursue special projects of their own design. Written proposal and project summary are required. May be repeated once. Prerequisite: Approval of Director of Communication Arts and Academic Dean.

CART 2160-4160, 2260-4260, 2360-4360 – Internship in Communication Arts – 1-3 hours. An opportunity to gain hands-on practical experience. Students are usually placed in a professional communication outlet located in the community, though in some cases, with the permission of the instructor, a student could work at a campus outlet. The course allows students to apply theories and techniques learned in the classroom to solve problems in the modern work environment. May be repeated for up to a total of 6 credits. Offered both fall and spring semester.

CART 4305 – Communications Research Methods – 3 hours. This course will survey common research techniques applied to solve problems in communication arts. Both quantitative and qualitative methods are examined. Offered during the fall semester.

CART 4310-4315 – Special Topics/Mass Communications – 3 hours. These courses will provide the student with the opportunity to explore specialized topics relevant to their interest in mass communication. The topics for the courses will rotate according to student need and interest. Prerequisite: Consent of instructor.

CART 4340,4341 – Independent Study/Speech Communication – 3 hours. An opportunity for qualified students to pursue special projects of their own design. Written proposal and project summary are required. May be repeated once. Prerequisite: Approval of Director of Communication Arts and Dean of the College.

CART 4350-4355 – Special Topics/Speech Communications – 3 hours. These courses will provide the student with the opportunity to explore specialized topics relevant to their interest in speech communication. The topics for the courses will rotate according to student need and interest. Prerequisite: Consent of instructor.

CART 4399 – Senior Seminar – 3 hours. This capstone course synthesizes the educational experience of communication arts majors. This intensive seminar will cover current issues in communications, career issues and will involve the production of a senior project. Prerequisites: Senior standing, CART 4305 or consent of instructor. Offered during the spring semester.