Brand Tool Kit

What is the importance of a logo or brand mark?

A brand mark/logo is an institution’s visual identity. A logo only takes on meaning by association with an institution, a service or a product. It derives its meaning and usefulness from the quality of that which it symbolizes.

Brand mark and logo

The Kentucky Wesleyan College brand mark/logo consists of two parts: a word mark (stylized type treatment of our name) and a graphic symbol (a cupola, which is an identifiable part of the College’s architecture). Together, these design elements combine to create the Kentucky Wesleyan College brand mark/logo, which is our visual identity.

The treasured cupola honors Wesleyan as a guiding light to countless generations of the past, present and future. The word “Wesleyan” is emphasized to honor the College’s rich Methodist foundation.

Inclusion of our founding date honors Wesleyan’s steadfastness and impact for over 150 years. The word mark and graphic symbol should always be used together; however the cupola may be used separately on the page as a design element when it is supported by the logo in its entirety elsewhere within the page or publication.

When to use the Logo Usage Guide

The Kentucky Wesleyan College Logo Usage Guide illustrates the correct use of the brand elements whenever you are developing or producing:

  • Marketing and recruitment collaterals, brochures, ads
  • Newsletters
  • Reports, proposals, presentations
  • Online content and design
  • Videos, training materials
  • Recruitment fair materials, banners, displays, giveaways (premium items)
  • Internal communications

For review and approval:

Contact: Kathy Rutherman, Director of Public Relations, [email protected] or
April Ray, Director of Marketing and Communications, [email protected].

Colors

Consistent use of color is also important in preserving a brand’s unique look. The logo color is designed for print, broadcast and online use. Our signature color creates a powerful differentiator for our brand. Using this color appropriately and consistently creates an additional
layer of distinction.

Using color percentages or gradients

Screen tints or gradients within the logo may not be used.

Primary Color: Pantone Violet

Color Palette for Print
Pantone Violet C (coated paper)
CMYK: 90 99 0 0
Pantone Violet U (uncoated paper)
CMYK: 52 60 0 0

Color Palette for Online Use
RGB: 57 32 130
HEX: 392082

Logos

Kentucky Wesleyan College

For Online Use

 

 

 

 

 



For Print Use

 

 

 

 

 

 


 

 

 

 


White Logos

 

 

 

 

 

 


 

 

 

 


The Wesleyan Way

For Online Use

 

 

 

 


For Print Use

 

 

 

 


White Logo

 

 

 

 


Find Yourself Logos

For Online Use

 


For Print Use


White Logo

 


Cupola Logos

For Online Use

 

 

 

 


For Print Use


White Logo