Course Descriptions – Business

Course Rotation is subject to change.

BA 100  Business, Entrepreneurship and Consultancy – 3 hours.  This interactive course is an introduction to entrepreneurship, innovation and management. The course will cover how to plan and organize a business, how to manage and operate a business, and basic financial and human resource plans and controls. Students will also be introduced to how each of these disciplines intersect and support the other. Offered fall semester.

BA 111  Business Software Applications – 3 hours. Introduction to the use of information technology for spreadsheet analysis and financial decision making in a business environment. Offered online only.

BA 261  Principles of Marketing – 3 hours. A study of the fundamentals of marketing which includes identification of the market, design of the product or service, communication and promotion, pricing and distribution. The relationship of marketing and society will be examined. Offered fall semester.

BA 303 Ecommerce – 3 hours. This course will explore business uses of the tools and technologies needed for Electronic Commerce. Topics include business concepts, opportunities, challenges, and strategies that surround the emergence of electronic commerce. Problems related to the impact of electronic commerce such as social issues, risk, security, authentication, encryption, privacy, and methodologies will be discussed. Prerequisite: BA 357.

BA 305 Project Management – 3 hours. Practical approach to business problem solving through the actual implementation of a software product. Includes study of project management tools and techniques necessary to plan, staff, organize, direct, and control the development of computer-based information systems. Prerequisite: BA357.

BA 395, Internship – 1-3 hours.  Designed to provide actual on-the-job learning experiences in which a student works with a single sponsoring organization in either the public or private sector under the supervision of a faculty member. A student may be eligible for an internship with apposition he or she currently holds. Students may earn up to 6 credit hours of internship. Prerequisites: Junior standing, completed 30 hours in business administration and make formal application to the program director. Offered every semester.

BA 325  Business Law – 3 hours. The principles and rules of law which comprise the legal framework of business: contracts, agency, commercial paper, personal property and sale of goods. Prerequisites: BA1300 and junior status. Offered every fall semester.

BA 326  Advanced Business Law – 3 hours. The principles and rules of law which comprise the legal framework of business: partnerships, corporations, insurance, security devices, bankruptcy, trusts and estates and government regulations. Prerequisite: BA 325. Offered irregularly.

BA 327  Employment Law – 3 hours. Analysis of legislation designed to protect working and living standards of American workers and its implementation by government agencies. Examination of antidiscrimination law, occupational safety and health, social security, and unemployment insurance. Prerequisite:  BA100, BA 354 and BA325.Offered spring semester.

BA 330  Compensation and Benefits – 3 hours. This course will help students understand the theoretical basis for compensation and other rewards systems and provide a practical understanding of how compensation and reward systems work.  The economic, psychological and strategic aspects of rewards systems are covered.  A series of exercises provide hands-on experience with major compensation and rewards practices.  Prerequisite: BA354. Offered fall semester.

BA 331  Training and Development – 3 hours. This interactive, theoretically anchored, and applied course is aimed at understanding the processes and practices of developing human business  talent.  It covers how organizations train and develop their employees, performance management as an evaluative and developmental tool, and the strategic development of talent framed within the context of talent leadership. Prerequisite: BA354 and PSY 307. Offered fall semester.

BA 332  Staffing and Career Development – 3 hours. This course focuses on the effective management of the flow of talent into and through organizations, including career management.  It covers human resource planning, recruiting and selection, career development and career transitions.  Topics will include self-assessments, professional skill-development, career ladders, labor market/occupational trends, and creating work-life balance. Students will be required to attend several Career Development events throughout the course of the semester. Prerequisite: BA354, PSY 337 and PSY 312 or PSY 304.

BA 341  Principles of Financial Management – 3 hours. An introductory course in the acquisition and use of fund. Topics include the time value of money, risk, financial analysis, capital investment decision making, the sources of financing and the management of current assets. Prerequisites: ACCT 212, BA100, ECON 231 and ECON 232. Offered every semester.

BA 345  Business and Professional Writing – 3 hours. This course introduces students to the art of writing business documents, from emails to memoranda to reports to letters. In addition, students will learn the best ways to present data to enhance decision making, and have the experience of making meeting agenda and facilitating a meeting. Offered  fall or spring semester.

BA 353  Operations Management – 3 hours. Analytical methods used in production management. Design and layout of production systems. Planning and control of inventory, schedules, projects, quality. Prerequisites: BA100 and BA359. Offered every other spring semester in even numbered years.

BA 354  Human Resource Management – 3 hours. Study of the recruitment, selection, development, compensation and utilization of human resources in the firm. Prerequisites: BA 100 and junior status. Offered every fall.

BA 355  Organizational Behavior – 3 hours. Human interaction with the work environment. The manager’s role in change, motivation, organization and conflict. Historical as well as current theories of behavior within organizations. Prerequisites: BA100 and junior status. Offered online only.

BA 356  Industrial Relations – 3 hours. The study of significant labor laws, major court decisions in labor cases and the intent and effect of above on organizing, collective bargaining and contract administration. Prerequisite: BA354. Offered fall semester.

BA 357  Management Information Systems – 3 hours. This course covers the information system development life cycle. Use of data flow diagrams and structure charts, database, design, and program development. Prerequisite: BA130. Offered fall or spring semester.

BA359   Managerial Statistics – 3 hours. Presentation of the role of sampling and statistical control procedures in managerial decision making under conditions of risk and uncertainty. Fundamental probability distributions and their use in classical and Bayesian inference. Prerequisites: MATH 111 or higher and junior status. Offered every fall semester.

BA 360  International Business – 3 hours. A study of international trade. The course will cover the topics of the history of the international business, policies of free and controlled trade, foreign exchange and current issues. Prerequisite: ECON 231 & ECON 232. Offered every fall.

BA 362  Consumer Behavior – 3 hours. Consumer Behavior is an advanced marketing course designed to provide students with in-depth knowledge of the fundamentals of consumer behavior, with emphasis on the consumer in the marketplace, consumers as individuals, consumers as decision makers, and consumers as influenced by culture and subculture. A critical examination of consumer behavior theories and research will be undertaken. Further emphasis will be placed on understanding the application of consumer behavior concepts in a competitive, dynamic, and global business environment. Prerequisite: BA261 and PSY 202. Offered fall semester.

BA 363  Salesmanship – 3 hours. This course aims to accomplish four main objectives: [1] To delineate the areas in which sales executives make decisions; [2] To analyze and evaluate sales management decision making criteria and processes; [3] To engage students in a presentation designed to relate the text materials to sales management situations; [4] In addition to the above, students will be introduced to an overview of basic principles of selling. Prerequisite: BA 261 and PSY 202. Offered Spring semester.

BA 400,  Contemporary Topics in Business Administration – 1 to 3 hours. Prerequisite: Completion of appropriate background courses, senior status and/or instructor’s permission. Offered on an irregular basis.

BA406   Business Strategy and Value Creation – 3 hours. Using texts and simulation, students will be introduced to the process of Business Strategy and how this process can add value to a corporation/business. Students will study how various organizations plan for the  intended and the unintended future. Case studies may also be used to facilitate learning. Offered fall and spring semesters. Prerequisites: BA100, BA341, BA261, ACCT211/12 and ECON231/32. BA357 may be taken concurrently.

BA 410 Independent Study – 3 hours. This course is designed to provide the student with an opportunity to gain or enhance business knowledge and to explore an area of interest related to business research or the delivery and/or administration of business. Students interested in pursuing an independent study must be at least a junior and have completed the introductory courses in accounting, economics, management, statistics, and marketing. Prerequisite: Commitment of a full-time Wesleyan instructor, as well as permission from the Professional Studies Division chair in charge of Business.

BA 442  Managerial Finance – 3 hours. Financial management problems of business firms are studied through case materials and reading. Emphasis is placed on analysis of annual financial reports, capital budgeting and valuation of situations. Presents concepts of comptrollership, its staff relation and impact on organizational structure. Prerequisite: BA341. Offered on an irregular basis.

BA 455  Organizational Leadership – 3 hours. The course explores the subject of leadership with a balance between academic understanding and practical organizational application. In addition, to acknowledge and understand the difference that leadership and effective management can make. Prerequisite: BA355. Offered on an irregular basis.

BA 458  Business Ethics and Social Responsibility – 3 hours. Ethical issues and problems facing business and society today. The course is intended for business and related majors. Prerequisite: senior standing. Offered every spring.

BA 462  Marketing Management – 3 hours. A study of the management of marketing activities and of the analysis and solution of marketing research. Prerequisite: BA261. Offered every other fall semester in even numbered years.

BA 463  Marketing Research – 3 hours. The course develops skills in marketing research techniques and creating survey instruments necessary for collecting data in order to make quality marketing decisions. Prerequisite: BA359 SHOULD THIS BE PSY STAT ?and BA261. Offered every spring.

BA 465  Advanced Topics in Marketing – 3 hours. A study of the behavior and decision-making of consumers in the marketplace. Theories and research from social science are used to develop our understanding of the consumer. Application of this understanding to the formulation of marketing strategy is emphasized. Prerequisite: BA359 SHOULD THIS BE PSY STAT ?and BA2361. Offered every other fall semester in odd numbered years.

BAV 300 Ariline Management – 3 hours. A study of the administrative aspects of airline operation and management including a detailed study of airline organizational structure. Prerequisites: BA 101, BA 261, ACCT 211 & 212, ECON 231 & 232, BA 325, BA 341, BA 357.

BAV 301 Airport Management – 3 hours. An in-depth analysis of airport operations, safety and security, various administrative roles within the airport community, and the impact airports can have on local and regional economics. Students will explore the unique role public airports play as the interace between the traveling public and private airlines. Prerequisites: BAV 300

BAV 302 International Aviation Systems Management – 3 hours. An in-depth analysis of international aviation with particular attention to U.S. aviation interface. Areas covered include the air traffic control systems, operational difficulties, etc. Prerequisites: BAV 300 and BAV 301.

BA 400 Advanced Topics in Aviation Management – 3 hours. Topics to be determined by the instructor.