Communication Arts
Master communication for careers in media, business, and beyond.
The Communication Arts program at Kentucky Wesleyan College prepares students for dynamic careers in media, public relations, marketing, and corporate communication. With courses in digital media, writing, and presentation skills, students graduate with the confidence and versatility to succeed in today’s fast-changing communication landscape.
Communication Arts Program Features
At Kentucky Wesleyan, Communication Arts majors develop the skills to lead and succeed in today’s media-driven world. You’ll study public speaking, journalism, interpersonal communication, and digital media production while sharpening your ability to write clearly and present effectively. Small class sizes and close faculty mentorship provide a supportive environment where your voice is valued. Engaged learning opportunities include campus media outlets, internships with local businesses, and hands-on projects that build your professional portfolio. Our program emphasizes creativity, problem-solving, and adaptability—qualities that employers across industries are seeking. By graduation, you’ll be prepared for careers in public relations, media production, marketing, or graduate study, equipped with the communication expertise to thrive in any professional setting.
Career Paths
Public Relations Specialist – PR specialists craft messages, manage media relations, and build an organization’s public image. They create campaigns that influence perception and drive engagement.
Media Producer – Media producers oversee the planning, creation, and delivery of video, audio, and digital content. They manage creative teams and bring stories to life across platforms.
Marketing Manager – Marketing managers design strategies, analyze markets, and lead campaigns to promote products and services. They play a central role in organizational growth and often earn top-tier salaries.
Corporate Communication Professional – These specialists manage internal and external communications, ensuring consistent messaging across employees, stakeholders, and the public. Their work strengthens brand identity and organizational culture.
Journalist – Journalists research, write, and report stories for print, digital, television, and radio. They play a vital role in informing the public while adapting to evolving media technologies.
Social Media Strategist – Social media strategists create content, manage campaigns, and analyze metrics across digital platforms. Their expertise in online engagement is in high demand across industries.
Engaged Learning Opportunities
Internships
WKWC 90.3 FM
Communication Arts Program Requirements
The Communication Arts major requires approximately 39–42 credit hours of coursework. Core requirements include Public Speaking, Interpersonal Communication, Mass Media, Journalism, and Communication Theory. Students also complete courses in media writing, organizational communication, and digital production. Electives allow specialization in areas such as broadcasting, public relations, or visual communication. A senior seminar provides the opportunity to integrate theory and practice through a major research project or applied communication project. Students are encouraged to participate in campus media, internships, and service-learning opportunities to strengthen their professional portfolio. This rigorous yet flexible program ensures graduates are prepared to enter communication-focused careers or pursue advanced study in related fields.
