Music Industry
Blend your passion for music with the business of entertainment
The Music Industry program at Kentucky Wesleyan College combines music performance and theory with business and technology training. Students gain skills in production, marketing, and management, preparing for careers in performance, recording, event promotion, and arts administration.
Music Industry Program Features
At Kentucky Wesleyan, the Music Industry program prepares students to succeed in the fast-paced world of entertainment and arts management. You’ll study music theory, performance, and technology while also exploring marketing, entrepreneurship, and event management. Faculty mentors provide personalized instruction, ensuring you develop both artistic and professional expertise. Engaged learning opportunities include recording projects, live event production, and internships with music organizations, giving you hands-on industry experience. Small classes and close faculty guidance help you build a strong professional network and a competitive portfolio. By graduation, you’ll be ready to launch a career in performance, production, or management—or continue advanced study in music business.
Career Paths
Music Producer – Producers oversee recording projects, guiding artistic direction, sound quality, and technical production. They collaborate with artists and engineers to bring music from concept to final track.
Artist Manager – Artist managers handle the business side of a musician’s career, including contracts, promotions, scheduling, and brand development. They help artists grow and succeed in the industry.
Concert or Event Promoter – Promoters organize live shows, festivals, and tours. They coordinate venues, ticketing, marketing, and logistics to create successful events that connect performers with audiences.
Recording Engineer – Recording engineers manage the technical aspects of studio sessions, including sound mixing, mastering, and audio quality. Their expertise ensures professional-level recordings across genres.
Arts Administrator – Arts administrators oversee music organizations, nonprofits, or entertainment venues. They handle budgets, programming, and outreach to keep creative projects thriving.
Entertainment Marketing Specialist – Marketing specialists design campaigns for artists, albums, and live events. They use social media, branding, and analytics to build fan engagement and grow audiences.
Music Industry Program Requirements
The Music Industry major requires approximately 39–42 credit hours. Core courses include Music Theory I–IV, Aural Skills, Music Technology, Music Business, and Arts Management. Students also complete applied lessons and ensemble participation to strengthen performance skills. Business coursework in areas such as marketing, accounting, or management complements music studies, preparing students for the organizational side of the industry. A capstone project or senior recital integrates musical and business knowledge, demonstrating readiness for professional roles. Internships provide real-world experience in studios, arts organizations, or music companies, connecting students with industry professionals. This blend of artistic training and business acumen prepares graduates to navigate careers in the evolving music and entertainment industries.
