BY SUZI BARTHOLOMY MESSENGER-INQUIRER | Posted: Wednesday, February 25, 2015 12:00 am
Timothy Keiningham, formerly of Owensboro, is a New York Times Best Seller author. He and his co-writers, Lerzan Aksoy, Luke Williams and Alexander J. Buoye, were recently added to the list for their nonfiction work, “The Wallet Allocation Rule: Winning the Battle for Share.”
Keiningham is a graduate of Apollo High School and Kentucky Wesleyan College, and has a graduate degree from Vanderbilt University.
“He was busting at the seams when he called to tell me,” said Keiningham’s mother Lillie. “The Wallet Allocation Rule” is her son’s ninth book.
“This one is easier to read,” Lillie Keiningham said. “I’ve not read it all. I’ve scanned it, but that’s no secret to him.”
“I’m not a mathematician,” said Lillie Keiningham, who taught music for 31 years in the Daviess County Public School System.
Keiningham’s book is geared toward managers, CEOs and business majors. Besides winning the hearts of its customers, business owners want to know what’s in their thoughts and how get into their wallets.
In a telephone interview Tuesday, Timothy Keiningham said customer satisfaction doesn’t always tell the whole story. Customers who say they like shopping at a particular store are also shopping for the same items elsewhere.
He said it’s not just how many points you score that matters, you need to score more than your competitors do.
Keiningham’s collaboration has received 54 positive reviews on amazon.com including: “The Wallet Allocation Rule is a timely and much needed addition to literature on customer satisfaction and, more importantly, customer loyalty. So much has been written about creating ‘ambassadors’ and ‘promoters,’ counting ‘referrals’ and ‘recommendations.’ But what really matters is whether or not customers will actually BUY from you again — and do so consistently in preference to all other options.”
The writers’ theories are backed up with science published in the Harvard Business Review and MIT Sloan Management Review.
Suzi Bartholomy, 691-7293