Requirements

Bachelor of Arts Degree: 60 Semester Credit Hours
Bachelor of Science Degree: 60 Semester Credit Hours

Please note: If students are interested in pursuing the Marketing emphasis, they must take PSY101 Introduction to Psychology to fulfill one of their General Education Social Science requirements.

The 60 credit hours of core and emphasis study is augmented by the General Education requirements set forth by Kentucky Wesleyan College. For students the General Education requirement will amount to approximately 44 credit hours. Those students pursuing a Bachelor of Arts will use 12 credit hours for study of a foreign language; the remaining credits can be used for additional upper level course work. Those students pursuing a Bachelor of Science are encouraged to pursue a minor. All students in the Business Administration program must complete 120 credits of course work as outlined to graduate.

Core Requirements33 Hours
MATH 101, 103, or 121College Algebra, College Algebra & Trigonometry,
or Calculus
ACCT 211Principles of Accounting I
ACCT 212Principles of Accounting II
BA 100Introduction to Business
BA 261Principles of Marketing
BA 325Business Law
BA 341 Principles of Financial Management
BA 345 Business and Professional Writing
BA 357Management Information Systems
BA 359Managerial Statistics
BA 406Business Strategy and Innovation
ECON 231Principles of Microeconomics
ECON 232Principles of Macroeconomics

If a student is interested in pursuing a Bachelor of Arts degree in Business, s/he must complete intermediate proficiency in a foreign language, either by completing 12 hours of the same foreign language or through CLEP test credit.

While in the process of meeting core requirements, students choose an emphasis: General Business Administration or Marketing. The requirements for those emphases are as follows:

General Business Administration
ACCT 317 Managerial Accounting
BA 353 Operations Management
BA 354 or
BA 455
Human Resource Management or
Organizational Leadership
BA 360International Business
BA 400 Contemporary Topics in Business Administration
BA 458 Business Ethics and Social Responsibility
ECON 333 or
ECON 431
Money, Credit and Banking or
Managerial Economics
ElectivePlus one 3 hour business elective or an internship
Marketing
BA 360International Business
BA 362 Consumer Behavior
BA 363 or
CART 203
Salesmanship or
Introduction to Advertising
BA 462Marketing Management
BA 463 Marketing Research
CART 204 Introduction to Public Relations
ECON 431Managerial Economics
ElectivePlus one 3 hour upper-level business elective or an internship

All Business students must maintain a 2.0 GPA in their major.