Course Descriptions

Course rotation is subject to change.

BA 100: Business, Entrepreneurship and Consultancy
3 Semester Credit Hours

This interactive course is an introduction to entrepreneurship, innovation and management. The course will cover how to plan and organize a business, how to manage and operate a business, and basic financial and human resource plans and controls. Students will also be introduced to how each of these disciplines intersect and support the other. Offered every Fall.

BA 111: Business Software Applications
3 Semester Credit Hours

Introduction to the use of information technology for spreadsheet analysis and financial decision making in a business environment. Offered online only.

BA 261: Principles of Marketing
3 Semester Credit Hours

A study of the fundamentals of marketing which includes identification of the market, design of the product or service, communication and promotion, pricing and distribution. The relationship of marketing and society will be examined. Offered every Fall.

BA 303: Ecommerce
3 Semester Credit Hours

This course will explore business uses of the tools and technologies needed for Electronic Commerce. Topics include business concepts, opportunities, challenges, and strategies that surround the emergence of electronic commerce. Problems related to the impact of electronic commerce such as social issues, risk, security, authentication, encryption, privacy, and methodologies will be discussed. Prerequisite: BA 357.

BA 305: Project Management
3 Semester Credit Hours

Practical approach to business problem solving through the actual implementation of a software product. Includes study of project management tools and techniques necessary to plan, staff, organize, direct, and control the development of computer-based information systems. Prerequisite: BA 357.

BA 395: Internship
1-3 Semester Credit Hours

Designed to provide actual on-the-job learning experiences in which a student works with a single sponsoring organization in either the public or private sector under the supervision of a faculty member. A student may be eligible for an internship with apposition he or she currently holds. Students may earn up to 6 credit hours of internship. Prerequisites: Junior standing, completed 30 hours in business administration and make formal application to the program director. Offered every semester.

BA 325: Business Law
3 Semester Credit Hours

The principles and rules of law which comprise the legal framework of business: contracts, agency, commercial paper, personal property and sale of goods. Prerequisites: BA 100 and junior status. Offered every Fall.

BA 326: Advanced Business Law
3 Semester Credit Hours

The principles and rules of law which comprise the legal framework of business: partnerships, corporations, insurance, security devices, bankruptcy, trusts and estates and government regulations. Prerequisite: BA 325. Offered irregularly.

BA 327: Employment Law
3 Semester Credit Hours

Analysis of legislation designed to protect working and living standards of American workers and its implementation by government agencies. Examination of antidiscrimination law, occupational safety and health, social security, and unemployment insurance. Prerequisites:  BA 100, BA 354 and BA 325. Offered every Spring.

BA 330: Compensation and Benefits
3 Semester Credit Hours

This course will help students understand the theoretical basis for compensation and other rewards systems and provide a practical understanding of how compensation and reward systems work.  The economic, psychological and strategic aspects of rewards systems are covered.  A series of exercises provide hands-on experience with major compensation and rewards practices.  Prerequisite: BA 354. Offered every Fall.

BA 331: Training and Development
3 Semester Credit Hours

This interactive, theoretically anchored, and applied course is aimed at understanding the processes and practices of developing human business  talent.  It covers how organizations train and develop their employees, performance management as an evaluative and developmental tool, and the strategic development of talent framed within the context of talent leadership. Prerequisites: BA 354 and PSY 307. Offered every Fall.

BA 332: Staffing and Career Development
3 Semester Credit Hours

This course focuses on the effective management of the flow of talent into and through organizations, including career management.  It covers human resource planning, recruiting and selection, career development and career transitions.  Topics will include self-assessments, professional skill-development, career ladders, labor market/occupational trends, and creating work-life balance. Students will be required to attend several Career Development events throughout the course of the semester. Prerequisites: BA 354, PSY 337 and PSY 312 or PSY 304.

BA 341: Principles of Financial Management
3 Semester Credit Hours

An introductory course in the acquisition and use of fund. Topics include the time value of money, risk, financial analysis, capital investment decision making, the sources of financing and the management of current assets. Prerequisites: ACCT 212, BA 100, ECON 231 and ECON 232. Offered every semester.

BA 345: Business and Professional Writing
3 Semester Credit Hours

This course introduces students to the art of writing business documents, from emails to memoranda to reports to letters. In addition, students will learn the best ways to present data to enhance decision making, and have the experience of making meeting agenda and facilitating a meeting. Offered in Fall or Spring.

BA 353: Operations Management
3 Semester Credit Hours

Analytical methods used in production management. Design and layout of production systems. Planning and control of inventory, schedules, projects, quality. Prerequisites: BA100 and BA359. Offered every other Spring semester in even numbered years.

BA 354: Human Resource Management
3 Semester Credit Hours

Study of the recruitment, selection, development, compensation and utilization of human resources in the firm. Prerequisite: BA 100 and junior status. Offered every Fall.

BA 355: Organizational Behavior
3 Semester Credit Hours

Human interaction with the work environment. The manager’s role in change, motivation, organization and conflict. Historical as well as current theories of behavior within organizations. Prerequisites: BA 100 and junior status. Offered online only.

BA 356: Industrial Relations
3 Semester Credit Hours

The study of significant labor laws, major court decisions in labor cases and the intent and effect of above on organizing, collective bargaining and contract administration. Prerequisite: BA 354. Offered every Fall.

BA 357: Management Information Systems
3 Semester Credit Hours

This course covers the information system development life cycle. Use of data flow diagrams and structure charts, database, design, and program development. Prerequisite: BA 130. Offered Fall or Spring semester.

BA359: Managerial Statistics
3 Semester Credit Hours

Presentation of the role of sampling and statistical control procedures in managerial decision making under conditions of risk and uncertainty. Fundamental probability distributions and their use in classical and Bayesian inference. Prerequisites: MATH 111 or higher and junior status. Offered every Fall.

BA 360: International Business
3 Semester Credit Hours

A study of international trade. The course will cover the topics of the history of the international business, policies of free and controlled trade, foreign exchange and current issues. Prerequisites: ECON 231 and ECON 232. Offered every Fall.

BA 362: Consumer Behavior
3 Semester Credit Hours

Consumer Behavior is an advanced marketing course designed to provide students with in-depth knowledge of the fundamentals of consumer behavior, with emphasis on the consumer in the marketplace, consumers as individuals, consumers as decision makers, and consumers as influenced by culture and subculture. A critical examination of consumer behavior theories and research will be undertaken. Further emphasis will be placed on understanding the application of consumer behavior concepts in a competitive, dynamic, and global business environment. Prerequisites: BA 261 and PSY 202. Offered every Fall.

BA 363: Salesmanship
3 Semester Credit Hours

This course aims to accomplish four main objectives: [1] To delineate the areas in which sales executives make decisions; [2] To analyze and evaluate sales management decision making criteria and processes; [3] To engage students in a presentation designed to relate the text materials to sales management situations; [4] In addition to the above, students will be introduced to an overview of basic principles of selling. Prerequisites: BA 261 and PSY 202. Offered every Spring.

BA 400: Contemporary Topics in Business Administration
1 to 3 Semester Credit Hours

Prerequisite: Completion of appropriate background courses, senior status and/or instructor’s permission. Offered on an irregular basis.

BA 406: Business Strategy and Value Creation
3 Semester Credit Hours

Using texts and simulation, students will be introduced to the process of Business Strategy and how this process can add value to a corporation/business. Students will study how various organizations plan for the  intended and the unintended future. Case studies may also be used to facilitate learning. Prerequisites: BA 100, BA 341, BA 261, ACCT 211/12 and ECON 231/32. BA 357 may be taken concurrently. Offered every Fall and Spring.

BA 410: Independent Study
3 Semester Credit Hours

This course is designed to provide the student with an opportunity to gain or enhance business knowledge and to explore an area of interest related to business research or the delivery and/or administration of business. Students interested in pursuing an independent study must be at least a junior and have completed the introductory courses in accounting, economics, management, statistics, and marketing. Prerequisite: Commitment of a full-time Wesleyan instructor, as well as permission from the Professional Studies Division chair in charge of Business.

BA 442: Managerial Finance
3 Semester Credit Hours

Financial management problems of business firms are studied through case materials and reading. Emphasis is placed on analysis of annual financial reports, capital budgeting and valuation of situations. Presents concepts of comptrollership, its staff relation and impact on organizational structure. Prerequisite: BA 341. Offered on an irregular basis.

BA 455: Organizational Leadership
3 Semester Credit Hours

The course explores the subject of leadership with a balance between academic understanding and practical organizational application. In addition, to acknowledge and understand the difference that leadership and effective management can make. Prerequisite: BA 355. Offered on an irregular basis.

BA 458: Business Ethics and Social Responsibility
3 Semester Credit Hours

Ethical issues and problems facing business and society today. The course is intended for business and related majors. Prerequisite: senior standing. Offered every Spring.

BA 462: Marketing Management
3 Semester Credit Hours

A study of the management of marketing activities and of the analysis and solution of marketing research. Prerequisite: BA 261. Offered every other Fall semester in even numbered years.

BA 463: Marketing Research
3 Semester Credit Hours

The course develops skills in marketing research techniques and creating survey instruments necessary for collecting data in order to make quality marketing decisions. Prerequisites: BA 359 and BA 261. Offered every Spring.

BA 465: Advanced Topics in Marketing
3 Semester Credit Hours

A study of the behavior and decision-making of consumers in the marketplace. Theories and research from social science are used to develop our understanding of the consumer. Application of this understanding to the formulation of marketing strategy is emphasized. Prerequisites: BA 359 and BA 261. Offered every other Fall semester in odd numbered years.

BAV 300: Airline Management
3 Semester Credit Hours

A study of the administrative aspects of airline operation and management including a detailed study of airline organizational structure. Prerequisites: BA 101, BA 261, ACCT 211, ACCT 212, ECON 231 & 232, BA 325, BA 341, BA 357.

BAV 301: Airport Management
3 Semester Credit Hours

An in-depth analysis of airport operations, safety and security, various administrative roles within the airport community, and the impact airports can have on local and regional economics. Students will explore the unique role public airports play as the interface between the traveling public and private airlines. Prerequisite: BAV 300

BAV 302: International Aviation Systems Management
3 Semester Credit Hours

An in-depth analysis of international aviation with particular attention to U.S. aviation interface. Areas covered include the air traffic control systems, operational difficulties, etc. Prerequisites: BAV 300 and BAV 301.

BAV 400: Advanced Topics in Aviation Management
3 Semester Credit Hours

Topics to be determined by the instructor.

MIS 301: Data Communications
3 Semester Credit Hours

This course will provide a comprehensive introduction to the principles and techniques of business data communications. The content is directed towards the business student who desires a technical overview of the concepts of data transmission and methodologies employed in designing and managing communication networks. Five specific goals are to provide: 1) basic understanding of fundamental transmission concepts underlying current data communication practices used in business; 2) an introduction to techniques employed in the design and analysis of communication networks; 3) a survey of management issues concerning network planning implementation and administration; 4 ) a cursory overview of commercial networking hardware and software products and methodologies used in their evaluation; 5) a framework for assessing the strategic uses of communication networks in business. Prerequisite: BA 357. Offered Fall or Spring.

MIS 302: Programming Logic and Design
3 Semester Credit Hours  

A study in the development of business applications software. Course emphasizes graphical user interface development using object-oriented, event-driven programming methods and techniques with a high-level development tool such as Visual Basic or Java. Prerequisite: MIS 301. Offered Fall or Spring.

MIS 303: Ecommerce
3 Semester Credit Hours

This course will explore business uses of the tools and technologies needed for Electronic Commerce. Topics include business concepts, opportunities, challenges, and strategies that surround the emergence of electronic commerce. Problems related to the impact of electronic commerce such as social issues, risk, security, authentication, encryption, privacy, and methodologies will be discussed. Prerequisite: MIS 301. Offered Fall or Spring.

MIS 304: Database Design and Management
3 Semester Credit Hours

A study of the effective management and utilization of organizational data resources in order to design and implement database management systems (DBMS) for business applications.  Exploration of basic concepts of database systems and use of the computer to build and manipulate corporate databases.  Prerequisite: MIS 301. Offered Fall or Spring.

MIS 305: Project Management
3 Semester Credit Hours

Practical approach to business problem solving through the actual implementation of a software product. Includes study of project management tools and techniques necessary to plan, staff, organize, direct, and control the development of computer-based information systems. Prerequisite: BA 357. Offered Fall or Spring.

MIS 306: Business Systems Analysis and Design
3 Semester Credit Hours

Study of the analysis phase of the system development life cycle. Emphasis is placed on feasibility studies, requirement analysis, human factors, and preliminary design. Diagramming techniques and CASE tools, and team presentations will be studied and/or utilized. Prerequisite: MIS 302. Offered Fall or Spring.

MIS 307: Information systems security and DCP
3 Semester Credit Hours

This course will introduce students to the issues in security and disaster preparedness. With all businesses it is imperative that downtime is minimized and data is kept safe and secure. Students will explore the steps in plan development and rehearsal, as well as the options when data is breached.  Emphasis will be placed on the ethical use and storage of data, as well as expectations of human resources in disaster situations. Prerequisite: BA 357. Offered Fall or Spring.