Please refer to the current Academic Bulletin for the most updated list of course descriptions for this major.
CART 100 Mass Communications and Society
3 Semester Credit Hours
This course provides a general introduction to the various components of mass communications. Special emphasis is given to the interdisciplinary nature of mass communications. Sociological, psychological, political, ethical and economic issues associated with the media are explored as well as mass media industries.
CART 140 Interpersonal Communication
3 Semester Credit Hours
Study and development of personal communication habits. Practice in conversation, discussions and human interaction.
CART 141 Basic Public Speaking
3 Semester Credit Hours
This course examines the techniques of speech composition and delivery. Emphasis upon construction of speeches for informal and formal speaking.
CART 300 Communications Theory
3 Semester Credit Hours
Communications Theory is an in-depth study of the functions and process of communications. The course provides students with a working knowledge of the theories that reflect the diversity of the discipline.
CART 405 Communications Research Methods
3 Semester Credit Hours
This course will survey common research techniques applied to solve problems in communication arts. Both quantitative and qualitative methods are examined.
CART 499 Senior Seminar
3 Semester Credit Hours
This capstone course synthesizes the educational experience of communication arts majors. This intensive seminar will cover current issues in communications, career issues and will involve the production of a senior project. Prerequisites: Senior standing, CART 405 or consent of instructor
ART 211 Graphic Design II
3 Semester Credit Hours
A course focusing on print, interactive and motion design with an emphasis on using industry Mac software of Adobe InDesign and Animate to develop problem-solving skills in portfolio work. No prerequisite.
CART 105 Introduction to Media Writing
3 Semester Credit Hours
Theory and practices of writing across the various mass media. Emphasis will be placed on developing newswriting skills for the print, broadcast and related media, noting the different styles and formats of these media.
CART 203 Introduction to Advertising
3 Semester Credit Hours
This course surveys of all forms of advertising: magazine, newspaper, radio, television, social media, outdoor, point-of-purchase, etc. The development and societal implications of advertising are also explored. Consideration
is given to campaign development, audience research, media planning and the structure of the advertising industry.
CART 204 Introduction to Public Relations
3 Semester Credit Hours
Introduction to Public Relations is an introductory survey of the field and practices of public relations. The course provides an overview of public relations as practiced in print, broadcast and internet-based media, corporate image development and relationship building.
CART 310 Campaigns and Problems
3 Semester Credit Hours
This course is designed to give students practical experience in the planning and implementation of advertising and public relations campaigns. This course also studies special problems that face advertising and public relations practitioners. Prerequisite: CART 204 or consent of the instructor.