Communication arts at Kentucky Wesleyan is an integrated program that includes courses in mass media, advertising, public relations, and general communications. This combination allows you latitude in selecting courses and working toward a variety of communication career goals.
Media Studies Emphasis
Our communications emphasis is a broad program tailored for students who are interested in careers in mass media fields, such as radio, television and providing content for Internet sites. You can pursue a wide range of employment opportunities from this track, including media sales, audio and video production, media management, on-air performance and education.
Advertising and Public Relations Emphasis
The advertising and public relations emphasis is specifically geared towards students who are interested in careers in the advertising and public relations industries. This would include working at advertising or public relations agencies, or seeking employment in companies that require individuals to handle publicity, coordinate public events and manage image control for the institution.
In addition to coursework, the communication arts program offers a number of practical learning opportunities. You may gain experience at the campus radio station, WKWC-FM, 90.3, which is a 5,000 watt station serving Daviess and surrounding counties. Its diversified music format includes acoustic, rock, album rock and Americana.
WKWC also broadcasts local news, sports and specialty programs throughout the week while giving students an opportunity to gain valuable on-air and behind-the-scenes experience.
Kentucky Wesleyan also provides two print outlets for students to gain writing and design experience. The college student newspaper, the Panogram, is published several times each semester and is completely staffed by students, including many communication majors.
Each year the college also publishes a yearbook, the Porphyrian, which allows another opportunity for hands-on work.
In addition to on-campus facilities, communication arts offers an internship course for students to gain experience at area media and other business outlets. In recent years, internship locations have included WBKR-FM 92.5, Cromwell Radio Group, Owensboro Convention Center, and Fellowship of Christian Athletes.